I received Gmail access to Google Buzz yesterday and had a chance to poke around with it away from a mobile platform. There’s a lot that needs to be worked out, however my opinion has changed quite a bit since playing around on the phone.

Naturally, my first impression was filled with concerns about privacy with the location tagging. From a mobile standpoint, I still feel quite the same. The difference with the Gmail based interface is that it doesn’t seem so invasive on that front. Overall, it actually functions really well (considering the hiccups with Wave) and feels more private then Twitter and smoother then Facebook.

Jason Calacanis posted a note on his blog claiming this was the end of Facebook. After receiving the Gmail access, I’d have to agree that in the long run it could be a direct competitor due to Facebook’s recent downward spiral. Naturally, Gmail has a great customer base to enter the market, but I think it has a lot more to deal with the presentation. Presentation and simplicity was the highlight to Facebook’s original success, however as the social site grew they moved in the opposite direction.

In previous posts, I’ve talked thoroughly about the simplicity of designs and ease of use being a strong point to the success of websites. Facebook had been an example, however even before the most recent redesign the networking site had fallen away from “networking” and became more of an entertainment site. With the addition of applications and games, Facebook was able to attract a whole new audience at the cost of detouring others with constant Farmville updates from peers. I remember wanting to quit Facebook over the first “best friends” invitation, because it resembled MySpace’s sparkling hearts.

Google Buzz has none of the added pizazz which attracts the easily excited. Rather, Buzz allows for peer to peer communication through a clean interface. Since there are no bells and whistles, at least distracting ones, Buzz becomes a feed from those you’re following. Almost a more business like approach to network, which is fitting because it is nested in a powerful email client almost always used for business.

Still, there are several things Buzz needs to improve to gain a faster share of the market. First, there needs to be a way to collapse or skip comments on individual and individual buzz. Second, there needs to be mobile implementation beyond browser interface that doesn’t urge location tagging. Third, and final, better arrangement of the Google Profile page. It’s just hideous.