Naturally, Google outdoes its announcement of Buzz yesterday by introducing a new service today. The announcement of their new fiber optic ISP trials, offering up to 1gb connections, comes as little to surprise to those following recent news. In the recent weeks, Google has made claims that the internet speeds in the US are lacking in comparison to where they should be. In their blog post Google even mentions that they’ve “urged” the FCC in encouraging faster speeds.

A lot of people I know are screaming “not again,” referring to Google as trying to own every aspect of technology. I see the ISP trial as a step to push regular ISP’s into offering a more competitive environment to help the end users. With the idea that by introducing the ultimate competitor, current ISP’s will be forced to improve their speeds and lower the barrier for such connections.

While I don’t see market trials forcing ISP’s to change their practices, I think it will open the demand for fiber optic at home connections.

The next question that comes to mind, is how Google plans on operating the service competitively with other carriers. Introducing a 1gb/s connection to markets limited at 15mb is going to disrupt the market, entirely, regardless of price. Most ISP’s at this point aren’t able to maintain comparable speeds on their back end, and I’m sure aren’t terribly interested in making such an adjustment.

So what are your thoughts? Is this a fair move on Google’s part? Will ISP’s change their ways after being bullied by Google?